Posted in Marketing

10 Ways to Keep Users Engaged With Your Mobile Application

It’s a fact today that users are surrounded by a number of mobile apps. But making them stay on your app is a challenge that many mobile app developers fail to stand against. With industry experience and after analyzing successful applications, I came across the following tactics/tips to keep users engaged with mobile applications.

1. Drive Downloads with App Store Listing
You might be wondering why we are talking about the element which is outside the app itself. Because engagement with user begins right from the app store; so, it’s important to strengthen the bond right from the beginning.

To start with solving the problem consider the following points like what kind of difficulties your app aims to crack, how to resolve those complications and why people should download your app at all. Try to define benefits to users rather than features. Take clues from featured apps which may provide inspiration for better listing.

2. Go Slow with Onboarding
The first time a user comes across your app is critical because invariably it will decide the fate of your app. With onboarding, your objective is to induce trials. So, focus on giving users time to settle down by keeping it hassle-free as possible and try not to overwhelm your users with features with are not immediately required like out of the context emails, FAQs and other useless notifications.

Meanwhile, try to provide them with relevant information. Allowing the ability to provide feedback within the app significantly upsurges your chance for improvisation.

3. Speed Up Your Performance
With Pizza getting delivered with a tweet and rides getting booked with a tap of button, society has grown more demanding than ever. Anything slower than 2 seconds is considered slow in the app world. And to avoid users from abandoning your app it is important you focus on speed as an intrinsic feature. This will make sure your users know that app is dependable and fast. And you would be able to establish yourself as a reliable provider of mobile app development services.

4. Use Push Notifications to Connect with Users
Apps that go noiseless for a long period tend to be forgotten easily in the sea of apps and eventually get deleted. To curb this issue, push notifications play a great role. They also ensure you retain your users and keep them connected, if used wisely. Push notifications allow developers to offer relevant information to users, encourage engagement, trigger recognition and enhance participation.

5. Focus on keeping your App Updated
Users are offered with millions of options on App market to choose from; in such cases if they don’t find your app in sync with their requirements they will get not pause for a moment to delete your app. They’ll easily get distracted by other similar apps with better features and user experience. Your failure to update your app may compel users to move out. To show users your dedication and commitment towards your app, focus on providing updates from time to time.

More the updates, better are your chances to improve your rankings, download rate and app stability. To decide the update frequency, you can take feedback from users; so, you can accomplish their latest demands. This will help you add more features to your app or enhance the already present features, fix issues or bugs and make app more user-friendly.

6. Craft an Experience for Users
It’s an undeniable fact that many apps get consumed only once, because user engagement doesn’t depend on number of downloads but on the overall experience an app is trying to deliver to the users. Ensure that mobile app development services are provided with the aim of delivering valuable experience; keep the latest trend of app marketplace in mind and focus on achieving simplicity and instinctive designs. Try to simplify the user experience by providing a guided tour to introduce your app. Your app can also have overlay help screens to ease the understanding of features and interface.

7. Try Mobile Deep Linking
Before plunging deep into how mobile app development companies can take advantage of Deep Linking, let’s discuss what Deep Linking means in mobile app terms. It’s URL equivalent for mobile Apps which supports in redirecting users to a specific place on an app when it is used for the first time. This helps to enhance the user experience, saves valuable time and engages the user.

8. Raise A Community on Social Media Platforms
You have customers and your customers use social media, but this doesn’t mean that you have a customer community. But why do you need a customer community?

One major advantage of having a community is it allows you to involve as many users without them having an app experience. The feedback of your app given by users on social media platform will fetch attention of other users. So, cross-channel sharing of app should feature high on your promotion agenda.

9. Breathe Game Element into The App
To make sure your users return to your app, add a touch of a game element like giving them chance to be a top user of your app. Users today are competitive and you can fuel this by implementing strategies like awarding points for using the app for specific functions – like opening the app once in the day or sharing the app on social media like Facebook, Twitter or Google+ or for browsing products or buying products with it.

10. Offer Rewards
You could link points won by users to rewards such as discount coupons or gift cards. This will guarantee that users spend more time on your app. You would be able to engage users and stoke a degree of interest in them.